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    Plugin docs menuAutomatic links

    Automatic links for words you choose

    Choose words, and the page they should lead to, and they become links wherever your pages write them. Links between your own pages help visitors and search engines find them, and you never have to add them by hand.

    How it works

    The first time a page shows the words, they become a link. Never:

    • in a heading, a button, code or a link already there,
    • on the page they link to, or on a page that links there already,
    • more than the limit for each page.

    The page itself is never changed: the links are added as it is shown, so a rule you remove takes its links away at once. A page of your site is followed when its address changes.

    The rules

    EtchwpKits → SEO → Links → Words that link lists the rules, 20 a page, with a switch for all of them at the top, Automatic links. Before plugin 0.79.0 they had a tab of their own, Automatic links.

    SEO, Automatic links, On, with Add words, Bulk actions, the filters All 9, To your pages 8, To other sites 1, and Search words. The table: solar panels, solar panel, note Our main service, to Solar panels, High, 1 per page, used on 18 pages, On; EV charger, EV chargers, Normal, 16 pages; free visit to Contact, Set on the page; heat pump, heat pumps, to Heat pumps, Not on: Projects; home battery, home batteries, 15 pages; solar prices, what solar costs to Pricing, Set on the page; yearly check, note Off until the new maintenance page is done, Off; energy audit, Low; grid connection to https://gridconnect.example/connect/apply/, Another site, Low, 1 page. Below, For every page: Automatic links on one page, at most 5, and Not on these kinds of pages. (opens the full size screenshot in a new tab)
    Automatic links: Northwind's rules, with their priority and where they are used.
    • Each rule shows its words, its note, the page it links to, its priority, how many times per page, how many pages use it, and whether it is on.
    • Search words finds a rule by its words, address, page or note. The filters show the rules that lead To your pages or To other sites, and every column sorts.
    • Tick rules and choose Delete under Bulk actions to remove several at once.
    • A rule's switch turns it off without deleting it.
    • Rows marked Set on the page are a page's own Words that link here, changed on that page.

    Add or change a rule

    Add words, or Edit on a rule, opens it in a panel at the side, one at a time.

    The rule for heat pump, heat pumps, in a panel at the side: Words, heat pump and heat pumps, with Add a word; Links to, /services/heat-pumps/; Priority, Normal; Times per page, Once; Not on these kinds of pages, Projects, with Add; Note, empty, Only you see it. Delete, Cancel and Save at the foot. (opens the full size screenshot in a new tab)
    A rule: its words, where they lead, and where they do not.
    A rule's fields
    FieldWhat it does
    WordsAny of them becomes the link, whatever the case. Up to 10, each 3 to 80 characters; press Enter after each. The same words can be in one rule only.
    Links toA path on this site, like /services/heat-pumps/, or another site's full address.
    PriorityHigh, Normal or Low. See below.
    Times per pageHow often the words can become a link on one page.
    Not on these kinds of pagesKinds of pages the rule leaves alone, like Projects.
    NoteWhy the rule is there. Only you see it.

    Priority

    When two rules want the same words, or a page has room for one more link, the rule with the higher priority wins. Between rules of the same priority, the longest words win. Give your main pages High, and links to other sites Low.

    For every page

    Under the list, For every page sets:

    • Automatic links on one page, at most: up to 20. The rules of higher priority get them first.
    • Not on these kinds of pages: kinds no rule touches.

    Words that link here

    A page can name its own words: wherever your other pages write them, they link to that page. Set them under Words that link here, in the Links row under Edit, in the builder's SEO place or the block editor's SEO box, split by commas.

    Link ideas in the builder panel's SEO place for Pricing: Linked from 22 other pages, among them Battery storage, Grants for solar in 2026 and Home. Words that link here: solar prices, what solar costs. Where your other pages write these words, they link here. Split them by commas. (opens the full size screenshot in a new tab)
    Words that link here, on the Pricing page.

    They show among the automatic links, marked Set on the page, and the page is told which of its words a rule already has. A draft, or a page in the trash, never takes words from a published page: its words start to link once it is published.

    Good to know

    • The link report counts the automatic links too, and marks them.
    • Switch every rule off at once with the switch at the top, or under Parts of SEO. Words set on a page while it is off take effect as soon as it is on again.
    • AI agents can read and set a page's Words that link here.
    • Deleting the plugin removes the rules and every page's words with the rest of SEO.

    Stuck on something? Check Troubleshooting and FAQ or contact us. We are happy to help.